Lynda Bellingham Loves K and Co.

Haven’t heard of K and Co. yet? How about Kays, Empire Stores and Great Universal? These are three of the most infamous names in home shopping, having established themselves over 100 years of catalogue retail experience.

Earlier this year, these three powerhouses of home retail joined together to form a new, fuller brand, which can now be found online at With an extensive range of clothing, home ware, electronics, and much more, K and Co is set to be one of the most comprehensive online department stores on the net. Their range of ladies fashion is especially impressive, and now with the sponsorship of Loose Woman Lynda Bellingham backing it, there are more and more reasons to shop for womenswear at K & Co.

A great deal of Lynda’s input on the site can be found at The Coffee Shop, an external mini-site designed to enhance your shopping experience with fashion tips, expert advice and fun puzzles. There you can read Lynda’s K and Co. fashion diary, check out her top fashion picks of the season, get a sneak peek at her upcoming autobiography and even enter a competition to win a copy of your own.

You can “join Lynda as she shares her views on hot topics, shares her fashion advice and gives you exclusive access to her K&Co. world. And don’t forget you can have a sneak peek in Lynda’s life by reading her K&Co. diary.”

To see Lynda’s top picks for women’s fashion, head back to the main K and Co. site and have a peek in the “Women” section. You can then click on the “Lynda Loves” filter in the sidebar to view all the items that have Lynda’s personal seal of approval. You can even catch Lynda herself modelling a gorgeous printed dress and cardigan set by Savoir.

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