In a very novel advertising stunt, the Irish bookmaker Paddy Power has manufactured a special “Word Cup Widow Aid” based on the design of the trophy itself.
This is designed to cheer up all the WAGs that have been banned by Fabio Capello from attending the tournament, and will be left at home on their own for the duration of England’s involvement. And of course the millions of “World Cup widows” who will be banned from the TV (and everything else!) when England are playing! The limited edition “souvenirs” will be sent to each England WAG that is left behind, and Paddy Power say they have “a limited quantity available to the public on a first come first served basis.” I really need to find out how to get one for my partner LOL!
Sharon McHugh, head of Paddy Power new product development, said “There are certain to be tens of thousands of World Cup widows this summer and we believe that with a helping hand from Paddy they too will enjoy the buzz of the World Cup”
This certainly brings a new meaning to the old England mascot “World Cup Willy”!